Web Design & SEO for ENTJC


Ear, Nose, and Throat Associates of Johnson City have been serving the ENT needs of the Tri-Cities since 1972. Offering a wide variety of medical and surgical patient care, ENTJC is dedicated to helping improve their patient’s quality of life.

Since 2018, Intellithought worked with ENTJC to enhance their website to give it an updated look and improve flow in order to make it more user-friendly. The focus of this project was centered around the following initiatives: mobile-first, speed enhancements, SEO, video library, hosting, security, and support.

Speed Enhancements

Intellithought made enhancements to the website to increase speed including optimizing images, minifying CSS and JS, moving page render blocking content, and reducing the overall size of the front page.

Search Engine Optimization

To improve the volume and quality of organic traffic flowing to ENTJC’s website, we made strategic content improvements using researched keywords, added H1 tags to page headers, created targeted meta descriptions for pages, and added alt text to media. We also created and submitted a sitemap to Google, Yahoo, and Bing.

Video Library

Intellithought created a custom video library for Rendia educational videos and trained ENTJC admins on how to upload new videos to the easy-to-edit admin area. Admins can embed the Rendia video embed, upload a cover / featured graphic, and choose the video subject. 

Hosting, Security, & Support

Since the initial website redesign, Intellithought has continued to work with ENTJC to provide ongoing web support, website hosting services, and monthly proactive security updates.

Mobile First

Before the upgrade, the ENTJC website was responsive, but in the years since the original design, new developments in mobile first design had emerged. Intellithought implemented these new developments, including an improved mobile menu.

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