Ear, Nose, and Throat Associates of Johnson City has been serving the ENT needs of the Tri-Cities since 1972. Offering a wide variety of medical and surgical patient care, ENTJC is dedicated to helping improve their patients’ quality of life.
In 2018, Intellithought worked with ENTJC to enhance their website to give it an updated look and improve flow in order to make it more user-friendly. The focus of this project was centered around the following initiatives:
Before the upgrade, the ENTJC website was responsive, but in the years since the original design, new developments in mobile first design had emerged. Intellithought implemented these new developments, including an improved mobile menu.
Intellithought made enhancements to the website to increase speed including optimizing images, minifying CSS and JS, moving page render blocking content, and reducing the overall size of the front page.
Search Engine Optimization
To improve the volume and quality of organic traffic flowing to ENTJC’s website, we made strategic content improvements using researched keywords, added H1 tags to page headers, created targeted meta descriptions for pages, and added alt text to media. We also created and submitted a sitemap to Google, Yahoo, and Bing.
Full Width Design
Intellithought strategically reformatted the content on ENTJC so it is now optimized to fit the full width of the website as opposed to remaining centered in a small section of the screen. This layout adjustment improved the flow of content, making it easier for users to read.
We implemented a site-wide search feature that returns results across all pages, posts, and utility driven content in order to make it easier for users to find what they are looking for.
The updated site also includes an area where ENTJC can communicate important messages with customers.
Social buttons were added to the homepage that take users directly to the ENTJC Facebook page to encourage visitors to stay connected with ENTJC beyond the website.
Intellithought set up and integrated a video library into the site and trained ENTJC admins on how to upload new videos to be shared with the public for educational purposes.
Hosting, Security, & Support
Since the initial website redesign, Intellithought has continued to work with ENTJC to provide ongoing web support, website hosting services, and monthly proactive security updates.