In 2025, Powell Valley National Bank (PVB) approached Intellithought about revamping its logo, along with its branding colors and fonts. They wanted a new logo that would be a modern twist on their previous logo, but not so far that it would confuse existing customers.

PVB mentioned their previous logo mark had display difficulties when viewed at a small scale or when printed on certain types of media. As a result, Intellithought created a more simplified logo mark that looked similar to the lapel pins their employees wear.