Rebranding/Logo Design for McClaskey Excellence Institute

In late 2019, Pals BEI approached Intellithought about their rebranding to McClaskey Excellence Institute. They needed a new logo that would replace the old name and logo throughout their social media profiles, print materials, and website.

Intellithought worked with the McClaskey Excellence team to produce a logo that compliments their new tagline: “100% right, 100% of the time, 100% of the conditions”. In creating the logomark, our design team created a 100% symbol with the letter “m” incorporated into it.


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