Hiring Now, Digital Marketing Specialist

Hiring Now, Digital Marketing Specialist

By | Feb 1, 2017

We are looking for a qualified Digital Marketing Specialist to join our team at our corporate offices in Kingsport, TN. You will support our digital and email marketing efforts using new media, digital tools, and email marketing campaigns.

The goal is to gradually achieve superior customer engagement and intimacy, website traffic and revenue by strategically exploiting all aspects of our social media and email marketing roadmaps.

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What is Phishing?

What is Phishing?

By | Jan 31, 2017

Phishing (a play on the word fishing and pronounced the same) is a method used by cybercriminals to dupe you into disclosing personal information such as username/password, credit card, and banking information.  The goal for the cybercriminal is to steal your identity and/or your money.  The information gathered can be used to open fraudulent accounts in your name or make purchases using your financial information.  Phishing attacks commonly use email, phone calls, or social media to trick you into giving out your personal information.

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What Your Web Design Should Look Like in 2018

What Your Web Design Should Look Like in 2018

By | Aug 30, 2016

The Future of Web Design

“If you think math is hard try web design.”
― Trish Parr

Think of how you use a paper map compared to how you use Google maps. Or look at a printed resume versus a LinkedIn profile. How is a file cabinet in comparison to DropBox? Each of these situations show the central benefit of a website.

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Cloud Storage vs. Dedicated Servers, Pros & Cons  – Part 2

Cloud Storage vs. Dedicated Servers, Pros & Cons – Part 2

By | Feb 25, 2016

In part 1 we took an in-depth look at dedicated servers, the solution where a company’s data is stored on physical hardware locally (in the building) using custom software. We found this solution to be costly but secure and flexible. In this post we are going to be looking at a new spin on flexibility called cloud computing, an emerging off-site IT solution for all types and sizes of companies. Furthermore, we intend to answer the question: I know cloud computing will work for advanced organizations in larger metros, but is it viable for a company located in Johnson City, Kingsport, or Bristol?

Let’s jump in.

Cloud Storage, Pros & Cons:

Definition: Cloud Storage means that a company’s data from all its users is hosted (stored) on a “virtual” server supplied by a third-party cloud provider off-site and accessed through the web.



A huge benefit of cloud storage is the ability to access data from any device anywhere there is Internet connectivity. For example, a realtor who relies on a local dedicated server for her data leaves her office to meet with a client. At the meeting, the client asks to see the financial plan for the project. The realtor reaches into her briefcase only to discover she has forgotten the folder in her file cabinet back at her office. The meeting ends.

Another realtor who relies on cloud storage to store her data, leaves her office carrying nothing but her iPad to meet with her client. At the meeting, the client asks to see the financial plan for the project. The realtor says, “Sure,” and opens an app on her iPad, instantly connecting to her cloud storage and displaying the report, as well as other information that client spontaneously asks for. The meeting continues.

The point: a cloud computing solution allows users to access any data through any web-enabled device in any location, removing the limitation of workstation dependency. Businesses that rely on mobility, agility, and real-time data-sharing will find huge benefits in cloud storage.


CloudTweaks, a leader in cloud research, writes:

One of the key benefits of using cloud storage is its scalability. Cloud storage allows your business to easily upscale or downscale your IT requirements as and when required. For example, most cloud service providers will allow you to increase your existing resources to accommodate increased business needs or changes. This will allow you to support your business growth without expensive changes to your existing IT systems.

In the past, when web-based companies jumped from a couple thousand users to millions of users, a company would have to scramble for physical servers. The cloud lets this rapid scalability happen by automatically unlocking more server space in the – essentially –  infinite reservoir of storage.

cloud storage data center


The ability to increase or downsize as needed in a matter of clicks is a huge money-saver, especially for small businesses. With a physical, in-house server system, an increase in IT requirements would mean sinking the cash into new hardware and software. Then, the new hardware and software may be underutilized or even unneeded in a matter of months. Cloud storage makes it easy to scale up or down in server space with greater efficiency and at a fraction of the price.

We compared the pricing of five of the most popular consumer cloud providers.

For a dedicated server system, a company can expect to pay $15,000 – $100,000 depending on size and capability, with ongoing support costs.

For a cloud computing system, can expect to pay $750 – $3,000 per month.


Cloud storage providers have thousands of customers, it can be difficult to get a quick response from them. In this scenario, we recommend working with a local cloud computing company to serve as a liaison to solve technical problems. The benefit here is since the hardware is not on site, IT support will not need to come to your facility to manage the equipment.


Macro Risk

Cloud computing subjects users to two risks: large-scale data breaches and Internet volatility. Large-scale data breaches are attacks by malicious hackers gaining access to the entirety of a cloud’s data. The Cloud Security Alliance ranked data breaches as the number one top nine threats to cloud computing security. If the architecture of the database is not designed perfectly, a single flaw could expose the data of every tenant.

When searching for a secure cloud service provider, make sure they employ data encryption. Encryption provides an extra level of safety where each file is individually encoded requiring a decryption tool to access.


Lastly, cloud storage data is only accessible through an Internet connection. If the Internet slows down or goes out, your ability to work drags or even desists.

Cloud Storage vs. Dedicated Servers

We’ve looked at the pros and cons of cloud storage and dedicated servers and this is what we’ve found:

  • Dedicated servers pros: security, control, and reliability.
  • Dedicated servers cons: cost and local risk.
  • Cloud storage pros: accessibility, scalability, and cost.
  • Cloud storage cons: macro risk and support.

Is there a universal right choice? No. Is their a right choice for your business in Johnson City, Kingsport, or Bristol? Yes. Location does not matter as much (or at all) to do cloud storage as long as there is reliable Internet connectivity.

Talk to us and we’ll walk you through your specific IT requirements and best-fit solutions at no charge.

Learn More About Cloud Services Contact Us to Get Started

Comparing 5 of the Best Cloud Storage Services Available

Comparing 5 of the Best Cloud Storage Services Available

By | Feb 16, 2016

Updated for 2016, the cloud storage battle continues to rage as service providers continue to slash prices and add new features to their services. These cloud storage services allow you to store your files, photos, videos, etc. on servers in large data centers, “the cloud.”

Cloud storage is a model of data storage where the digital data is stored in logical pools, the physical storage spans multiple servers (and often locations), and the physical environment is typically owned and managed by a hosting company.

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8 Surprises About the Apple Watch

8 Surprises About the Apple Watch

By | Jun 5, 2015

“We’ve never sold anything as a company that people could try on before.”

– Tim Cook, to sales staff at a London Apple Store, reported by The Telegraph.

The Apple Watch was one of the century’s most anticipated technology products. When the company that could form its own country and compete with other mid-sized (actual) countries, decided to design and produce a wearable, the world watched (pun intended, please laugh).

But did the Apple Watch live up to the hype?

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6 Effective Ways to Use the Periscope App

6 Effective Ways to Use the Periscope App

By | Apr 21, 2015

Last month, Twitter announced its $100 million acquisition of Periscope. Twitter CEO, Dick Costolo said that video is only going to become more of a focus for the micro-blogging social network.

Periscope is the, if you will, lead surfer on the new wave of content marketing and social media. It (and its twin brother, Meerkat) are the first pioneers to introduce live-streaming video sharing to the masses. I hopped on the app to try it out and this is what I discovered.

But first —

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Pros & Cons List: Cloud Computing vs. Dedicated Servers – Part 1

Pros & Cons List: Cloud Computing vs. Dedicated Servers – Part 1

By | Apr 14, 2015

“I don’t need a hard disk in my computer if I can get to the server faster… carrying around these non-connected computers is byzantine by comparison.”
Steve Jobs, late chairman of Apple (1997)

Steve Jobs imagined cloud computing fourteen years before it became a reality. In his mind, optimal efficiency and effectiveness were the result of as little hardware as possible. As we can see from the iPhone, iPad, and soon the Apple Watch, Jobs employed minimalism to achieve the sleekest, simplest design for his products.

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5 Technology Tools Every Good Business Should Be Using

By | Jan 27, 2015

Business is tough.  I get it.

There are so many factors to consider to help grow your business.  Which one should I do? That’s probably what you ask yourself every day.

There is no doubt though that information technology allows us the ability to not only grow our businesses fast, but protect it as well.

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Your Computer Crashed,
Now What…

By | Dec 4, 2014


It’s inevitable, computers are going to crash.

They run their course and then they die.

Do you have a plan in place?

Do you have a team in place to monitor your system to see if a crash (or worse yet, a virus) is coming?

Back to that in a moment.

My computer crashed in a lighting storm about 3 years ago.

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